Twice nominated, and 2014 runner up for a National Scottish Gaelic Award, Là na #Gàidhlig (Gaelic Twitter Day) returns on Thursday 21st April thanks to the generosity of an international public crowd who helped ensure that the third annual Gaelic Twitter Day was able to take place.
The first Gaelic Twitter Day took place in 2014 to see how easy it would be to get the #Gàidhlig hashtag to trend and in doing so raise further awareness of one of Scotland’s national languages – it was also the year that the First Minister of Scotland tweeted in Gaelic for the first time!
2015 was about making Gaelic more accessible to businesses and even attracted national celebrities Sanjeev Kohli, Michelle McManus, Àdhamh Ó Broin and Carina MacLeod.
This year, Là na #Gàidhlig is seeking to become a digital festival of celebration for the Scottish language and culture across the globe and is seeking to expand into Facebook, Instagram and Digital Radio.
The important thing to remember this year is when posting on Facebook, sending an Instagram or Tweeting a message, to use both the #Gàidhlig and #TIML2016 hashtags. This helps us monitor the success of the day.
The organiser of Là na #Gàidhlig, Jamie Wallace (Seumaidh ®), is currently studying Digital Marketing and is a new Gaelic speaker and recent Gaelic graduate of Glasgow University who was also the Gaelic spokesperson for Glasgow 2014 Commonwealth Games. In February this year he successfully brought Startup Europe Week to Scotland’s largest city, ‘Baile mòr nan Gàidheal’. Then only last week in Galway, Ireland he was elected on to the Organising Committee of the Association of Celtic Students of Ireland and Britain to assist with Social Media and help bring their annual conference to Glasgow University in 2017.
Digital Crowdfunding Success
In March, a Crowdfunder was organised and as well as almost forty contributors from Europe, Canada and the USA raising just enough funds to pay for this year’s expenses it has also given the event new hope for the future as it is recognition that there is a desire from the public for modern community-oriented events like Là na #Gàidhlig. Not only that, but the crowdfunder has given the event:
- Its first official sponsor – Anndra-Micheal MacRae a Thai boxing student from Ayrshire, studying Gaelic at Argyll College UHI; and
- An official Là na #Gàidhlig party hosted by Glasgow-based Theatre Gu Leòr as a thank you to followers on Social Media for their support of the recent tour of the stage show ‘Shrapnel’ by Catriona Lexy Campbell.
Digital Radio Programme from Baltimore, MD, USA
Steaphanaidh Carlyle has been working with Seumaidh to put together an exclusive Là na #Gàidhlig show. The digital broadcast by Guth nan Gàidheal, a radio project by An Comunn Gàidhealach Ameireaganach (ACGA) shall be released at midnight BST on 21st April and word has it there will be a mix of well-known and loved Gaelic celebrities contributing to the show.
This year, we’d like to try and trend with #Gàidhlig and #TIML2016 hashtags. We would also like to beat last year’s results and to aim for at least 1500 unique contributors, 5000 unique Tweets, a reach of at least 2.5M and at make least 10 million impressions. Tough targets, yes, but we’ll give it a shot and have fun trying!
We are looking forward to welcoming back some old friends and meeting new friends. The list is long, but it’s a pleasure to be able to say that the Scottish Parliament, Historic Scotland, Glasgow City Council and the Scottish Football Association are hoping to get involved again this year for the third year running.
Picture Competition on Twitter, Facebook and Instagram
This year a lot of Là na #Gàidhlig branded merchandise (mugs, badges, T-shirts, bags), banners and flyers were produced and sent out. We’ll be awarding a prize for the best selfie (fèineag) that features our logo. The prize is an Official Là na #Gàidhlig Tote Bag, Official Là na #Gàidhlig Mug, Official Là na #Gàidhlig Badge, Official Là na #Gàidhlig Balloons, Là na #Gàidhlig Flyer and ‘Glaschu’ Laser-engraved Pen.
Free Gaelic 2016 Calendar Giveaway
To celebrate Là na #Gàidhlig we are giving away our downloadable pdf Gaelic calendar (RRP £3.50). To take advantage of this offer, visit tinyurl.com/miosachan and enter MIOSACHAN2016 at the checkout.
International Twitter Day for Smaller Languages
We shall also be using the #TIML2016 hashtag as part of an International Twitter Day for Smaller Languages called “This is My Language 2016”. This is a joint project between Social Media Alba ® in Scotland and Friesland language development agency Afûk in the Netherlands that falls within the TOSTA 2016 European project remit which aims to have many smaller European languages celebrating their language on the same day with the hope of trending and raising further awareness of the languages collectively.